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Benjamin has been working at Centerdata as a researcher at the unit Consumer research within the Policy Research & Analytics department since 2023.
Benjamin has graduated in the Economic Psychology track of the Social Psychology master at Tilburg University. During his studies, Benjamin has gained a great deal of knowledge with regard to consumer behavior, the psychology of marketing, economics and financial behavior. For his thesis, Benjamin studied the process in which individuals update their beliefs after being confronted with information that does not match their existing beliefs.
Next to that, he possesses multiple years of experience in the field of market research, with a focus on the consumer decision making process. During this period he has studied crucial aspects of this process, including awareness, memory, attention, associations and attitudes.