Marketing mass customized products: Striking the balance between utility and complexity
TitelMarketing mass customized products: Striking the balance between utility and complexity
PublicatietypeArtikel in tijdschrift
Jaar van publicatie2005
TijdschriftJournal of Marketing Research
Volume42
Pagination219 - 227
AuteursDellaert, B.G.C., & Stremersch, S.