Complexity and accuracy in consumer choice: The double benefits of being the consistently better brand
TitelComplexity and accuracy in consumer choice: The double benefits of being the consistently better brand
PublicatietypeDiscussion paper
Jaar van publicatie2001
AuteursConlon, B., Dellaert, B.G.C., & van Soest, A.
Secondary TitleCentER Discussion Paper
Getal54
UitgeverTilburg University