Many people nowadays are concerned about environmental problems such as climate change, pollution, and the growing waste flows. They find it important to protect the environment. However, this environmental awareness is not necessarily converted into everyday actions. To encourage people to make sustainable choices, they must first of all understand what makes one choice more sustainable than another. And this isn’t always obvious. Besides, other factors such as ease and expense can be more persuasive at the moment of making a choice, and it’s never easy to change ingrained habits.
How can we encourage people to nevertheless make sustainable choices in such situations? How and at what moment can we best inform consumers about the ecological footprint of certain choices or behavior? How can we motivate them (intrinsically) to change their behavior in order to protect the environment? We are eager to help answer such questions.
With our extensive expertise in the field of sustainability and behavior, we can contribute to identifying potential solutions to your sustainability issue and will choose the most suitable research method to measure their effectiveness.
We have ample experience with research into promoting sustainable behavior. Examples are: encouraging consumers to choose eco-friendlier product alternatives, reducing food wastage, and countering polluting and littering behavior.
Our projects contribute to providing clear and transparent sustainability information to consumers. For example, we examined for the European Commission whether standardized information about the ecological footprint of products motivates consumers to make more sustainable product choices. And also, how such information can best be presented. We also developed the new EU energy labels.
In our research projects, the first step is always to thoroughly understand the problem. After all, in order to arrive at the best possible solutions, we need to know what drives or inhibits consumers from choosing the more sustainable option in specific situations.
Next, we choose the research method that is best suited to the issue at hand. There are many possibilities to choose from: from experiments and surveys within our own LISS panel and qualitative studies (e.g. using focus groups, in-depth interviews), to innovative data collection methods and (big) data analyses, or a combination thereof. The research project is always specifically tailored to your needs.
The research is performed by experienced (and mostly postdoctoral) researchers who not only draw on the scientific literature but also actively contribute to the literature. Our research combines scientific profundity with practical application. We present the research results in an accessible manner and convert these into specific (policy) recommendations that you can put into practice straight away.
Some of our achievements: