Marketing mass customized products: Striking the balance between utility and complexity
| Title | Marketing mass customized products: Striking the balance between utility and complexity |
| Publication Type | Artikel in tijdschrift |
| Year of Publication | 2005 |
| Journal | Journal of Marketing Research |
| Volume | 42 |
| Pagination | 219 - 227 |
| Authors | Dellaert, B.G.C., & Stremersch, S. |
