For the European Commission, and in collaboration with GfK, and Right Brained, we conducted in 2017 a study to inform the design of a new energy label for electronic displays.
It was investigated which features consumers find most important when buying an electronic display and which energy-related information consumers would prefer to see on the new energy label. Image quality, purchase price, and product reliability (warranty) are the three most important factors for consumers when buying electronic displays. Consumers consider the power consumption and resolution important aspects for the new energy label.
Furthermore, draft pictograms were developed and different variants were tested among consumers in 7 countries. The design process included development of pictograms for automatic brightness control, motion sensors and universal external standardised power supply, and the selection of an appropriate indicator of the presence or absence of a certain feature (currently, a ticked box), as well as the optimisation of the full label (e.g. the positioning of information elements on the label).
Figure 1 shows one of the proposed energy label variants for electronic displays. Consumers consider the new energy label visually attractive. Moreover, trust in the new energy label was high and certainly not lower than trust in the old energy label.
Figure 1. Proposed new energy label variant for electronic displays