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Third Quarter 2010

The press release (in Dutch) about the results of the Tilburg Consumer Outlook Monitor for the third quarter of 2010, was released on October 13, 2010. A detailed overview of the most significant results is presented below.

 

Box 1: The Ecomotion-index

 

The Ecomotion-index indicates per respondent the net difference between the positive and negative emotions that consumers experience. A value of -100 means that the consumer experiences only negative emotions when picturing his or her own financial future, while a value of 100 means the consumer experiences only positive emotions. The Ecomotion-index is calculated per consumer each quarter, after which the average score for the Netherlands as a whole is calculated.

 

 

 

Figure 1: Ecomotion-index

 

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For the first time since the Ecomotion barometer has been administered, the Ecomotion-index has dropped, from 34.3 in June 2010 (Q2) to 33.4 in September (2010, Q3) (Figure 1). This brings the index to approximately the same level as six months ago. The negative emotions (particularly: pessimism) are growing stronger and the positive emotions (particularly: cheerfulness) are getting weaker. Over one quarter of Dutch citizens have a negative score on the index: they experience more negative than positive emotions when considering their financial future. Already in the previous quarter we saw that the recovery is stagnating, and now the economic situation is even somewhat in decline, from the consumer's point of view. This is probably due to the government cabinet's plans.

 

 

 

 

Figure 2: Ecomotion-index before and after 'Prinsjesdag' (Budget day) differentiated as to voting behavior

 

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Note: Voting behavior pertains to choice of political party in the Parliamentary Elections held on June 9, 2010

 

 

 

Figure 2 shows that the decrease of the Ecomotion-index is entirely attributable to the period following 'Prinsjesdag'[1]. The Ecomotion-index for 'Prinsjesdag' is at 35.8, which is even slightly higher than in the previous quarter. After Prinsjesdag the index drops sharply to 27.8, approaching the level of one year ago. Following the announcement of the new cabinet plans, Dutch households believe that their personal financial situation will deteriorate, which has a negative effect on their economic emotions. The decline after 'Prinsjesdag' is barely apparent for CDA (Christian Democrat) voters, but fairly strong for VVD (Liberals) and PvdA (Labor Party) voters. For PVV (Freedom Party) voters the decline is less than average, but that may be owing to the fact that PVV voters were not positive-minded to start with.
 
It is difficult to attribute the differences in “Prinsjesdag-effect” on Dutch citizens to the negative impact on purchasing power, as projected by calculations for 2011 made by the Netherlands Bureau for Economic Policy Analysis. For instance, the decline also applies to the working population whose economic situation is not expected to decline next year, according to the prognoses.
 
If the downturn in emotions proves continuous, then the economic situation, from the Dutch consumer's point of view, is back to the level of one year ago, cancelling out any recovery. Given the prospective government's plans to cut costs by another 18 million euros, this is not inconceivable. Alternatively, it may be that households were already somewhat aware of this, and that this is already partly reflected in the “Prinsjesdag-effect”.
 

 


 

Figure 3: Purchasing plans (chance of a significant purchase in the coming 12 months)

 

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Purchasing plans for durable goods are hardly increasing, but neither are they declining further (Figure 3). Compared to the previous quarter, Dutch citizens assess the probability of purchasing a house (home interior) and appliances (washing machine, television, etc.) somewhat higher. Still, compared to one year ago, the purchasing plans are still at a lower level. Purchasing intentions and actual purchases follow similar patterns.
 
That Dutch citizens, despite gloomier feelings about their financial future, nevertheless plan to spend a bit more, may possibly be due to the fact that they have been postponing quite a few purchases over the course of the past year. Nevertheless, there is a clear correlation between the Ecomotion-index and purchasing plans: people that score low on the index have fewer purchasing plans, and vice versa. This correlation is clearest with regard to purchasing home interior items and holidays. As such, the decline of the Ecomotion-index can be considered a negative signal for domestic consumption.

 

Figure 4: Ecomotion-index based on age

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There are substantial differences in the economic emotions of different generations of Dutch citizens. Young Dutch people until 35 years have the most positive outlook on their financial future. The group between 45 and 54 has the gloomiest outlook, with the greatest amount of negative emotions of all age groups. The group of 65 and over takes an intermediate position between youngsters on the one hand, and the mid-group of between 35 and 64 years on the other. Further, the emotions of senior citizens have become more positive compared to six months ago, while all other age groups have become more negative. A possible explanation for the unusual curve for citizens aged 65 and over is that elderly persons are the least materialistic, attaching least value to property and luxury. They may therefore feel less affected emotionally by pending changes in government policy and a possible decline in income.

 

Figure 5: Ecomotion-index based on education level

 

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Differences between Dutch people in their emotions regarding their financial future is also related to their educational background (Figure 5). The differences between educational groups are even more pronounced than between age groups. People with higher qualifications clearly score better than the rest. People with high-level secondary education (often young people still studying) take an intermediate position between highly qualified people on the one hand, and people with a vocational or elementary school qualification on the other. Compared to the previous quarter we see a decline in the index for people with higher education qualifications.

 

Figure 6: Financial support and job loss

 

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Figure 6 displays two further economic situational indicators:
- The perceived probability of job loss over the coming 12 months, which increased slightly in the last quarter from 14.5% to 15.0%.
- The percentage of Dutch citizens that received financial support from their direct environment in the last three months, equal to at least one week's wages; this percentage also increased in the last quarter, from 6.1% to 7.8%.
Both indicators show that Dutch households do not perceive any signs of economic recovery.

 

 

 

Research methods
Period of data collection: 1 - 30 September 2010

Random sample
2706 LISS panel members aged 16 and above
Data collection method
Internet questionnaire
Field work organization
Response rate
CentERdata
71%
 
Panel members that did not respond were requested twice by email to complete the questionnaire.

 
Description of random sample:

Gender
49% male
51% female
 
Age
 
13% 16 - 24 years
15% 25 - 34 years
18% 35 - 44 years
17% 45 - 54 years
19% 55 - 64 years
18% 65 years and older
 
Education
 
 
 
 
 
Income (gross per month)
 
11% elementary education
25 % VMBO (preparatory secondary vocational education)
11% HAVO/VWO (higher general secondary education/pre-university education)
23% MBO (intermediate vocational education)
22% HBO (higher vocational education)
8% university
 
28% €1000 or less
11% €1001-€1500
11% €1501-€2000
14% €2001-€2500
36% more than €2501

 
Results previous/next quarters
(in Dutch)

 

Fourth quarter 2010

 

 

Third quarter 2010

opvallende dip in consumentenemoties

 

 

 

Second quarter 2010

 

 

 

 

First quarter 2010

 

 

 

[1] 1888 respondents completed the questionnaire before Prinsjesdag and 888 after Prinsjesdag.
The date of completion does not relate to age, gender, region or educational level.
 
 

 


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